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Throughout his bowling career Steve has always supported the admin side of the game. As a club secretary, association secretary, county delegate on the BCGBA (National Governing Body) Management Committee, Merseyside champion in 2002 and Merseyside County President (2014-15) Steve has always been keen to promote the game especially through the broadcast of the game on TV or Internet. Steve set up the LIVE BOWLS YouTube channel and, through the LDBA, runs national competitions. Seeing an avenue to report and promote the game Steve set up the Bowls Observer on-line magazine after consulting with respected figures in the game and journalism.